Avatar has been an enormous success. The film has broken nearly all records at the box-office, and together with The Hurt Locker it was last night’s big winner raking in nine Academy Award nominations.

James Cameron and the rest of the Avatar crew probably cracked open a few bottles of Champagne to celebrate, but today they will wake up with a serious hangover.

Only a few days after the nominations were announced, a DVD screener of Avatar (2D) appeared online. Before today, only a lower quality Telesync copy of the film has been available on BitTorrent and other file-sharing networks.

Ironically, the DVD screener that is now widely available online most likely leaked through one of the Academy Awards voters.

There is no doubt that Avatar will also score big in the list of most downloaded movies this year. The Telesync copy of the film that has been available for over a month was already downloaded by more than two million people.

It is expected that the DVD leak will easily double or even triple these figures. Avatar has been among the most searched for keywords on nearly every torrent site for more than a month already.

Twentieth Century Fox has been extra careful with sending out the DVD-screener of Avatar, as more Academy members received it mid January, just a few days before they had to vote. Although this did delay the leak, it couldn’t be prevented.

How and if the DVD-screener will affect the box-office revenues is up for debate. The film has already grossed more than $2 billion worldwide, which is an absolute record despite the relatively high piracy rate. In fact, high piracy numbers are often an indicator of success at the box-office and vice versa.

Using pirated films as promotional material to sell consumer electronics is nothing new. The John Lewis store has used aXXo rips to sell iMacs in the past and Saturn, Europe’s largest retailer of consumer electronics, showed pirated films to sell Macbooks.

In these previous cases the pirated films were only on display in the stores, but the multinational electronics company LG takes it a step further. The company is selling TVs that have the functionality to accept a connection from an external USB device. This allows customers to enjoy pictures, music and videos directly on their TVs, all with a piracy endorsement from the manufacturer.

In the packaged English language manual, LG does not try to obfuscate the true purpose of this nifty USB feature – playing pirated movies. In the picture below, LG included pirated versions of The Incredibles and The Aviator, while explaining how easy it is to play the films directly on a TV.

LG seems to understand perfectly what customers want, but we doubt that the movie studios will be very excited about this piracy endorsement from the Koreans. Whether the pirated films were included intentionally is unknown, we expect that a company employee simply downloaded the movies off a file-sharing service out of habit or convenience.

Life’s Good isn’t it?

(via Fefe)

This week there are three newcomers in the top 10. ‘Paranormal Activity’ is the most downloaded movie on BitTorrent for the second week in a row.

The data for our weekly download chart is collected by TorrentFreak, and is for informational and educational reference only. All the movies in the list are DVDrips unless stated otherwise.

RSS feed for the weekly movie download chart.

This week there are only two newcomers in the top 10. ‘District 9’ is leading the chart again this week. Thus far, it has been downloaded well over 3 million times.

The data for our weekly download chart is collected by TorrentFreak, and is for informational and educational reference only. All the movies in the list are DVDrips unless stated otherwise.

RSS feed for the weekly movie download chart.

This week there are only two newcomers in the top 10, including ‘Bruno’ that tops the chart this week.

The data for our weekly download chart is collected by TorrentFreak, and is for informational and educational reference only. All the movies in the list are DVDrips unless stated otherwise.

RSS feed for the weekly movie download chart.